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Chief Marketer This Week May 25, 2018
6 Must-Have Apps/Tools for Every Marketer
The Content Marketing Institute shared its top timesaving apps and tools that marketers can put to good use—with my own spin on how they will benefit you. More…
 
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Forbes Unveils the World's Most Valuable Brands
Tech brands represented 20% of the final list—with Apple in the top spot. See who made the cut. More…
 
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Jägermeister Launches Bracket-Style Soccer Game for World Cup
The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team, mainstays of the World Cup for more than a generation, were knocked out of this year’s World Cup in Russia. More…


Heinz Says it's What Americans Have Been Waiting for: Mayochup
Heinz put together a series of engaging promotions to create a stir around its new product. More…
 
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Dixie's Brand Building Manager Talks New AR Bathroom Cup Designs
Priti Lokre shares the strategy and measurement tactics behind the snappy campaign, as well a look at past mobile marketing campaigns. More…


Pixar’s Secrets of Storytelling Success
Pixar veteran animator and writer Matthew Luhn shares how to leverage the power of emotion in storytelling. More…

 
 
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VIEW FROM THE TOP

20 CMOS sound off on the trends, challenges and opportunities B2C and B2B marketers face in 2018. 

 
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