458 results for: Marketers on fire brands on fire

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Clutter: The Tangled Web

|  by Chief Marketer Staff

They're everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a

Right on Target

|  by Chief Marketer Staff

Target Corp. knows how to put together an outfit. The Minneapolis-based chain continues to set the retail world on fire with award-winning ads: For the

Harry Potter Pops

|  by Chief Marketer Staff

Coke's exclusive tie-in doesn't predict Hollywood's future. Don't expect studios to start delivering one-partner projects despite the landmark deal between

Sole Survivor

|  by Chief Marketer Staff

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke's shtick, New York City-based

Harry Potter Pops

|  by Chief Marketer Staff

Coke's exclusive tie-in doesn't predict Hollywood's future.  Don't expect studios to start delivering one-partner projects despite the landmark deal between

Walking the Tight Rope

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

Saved from the Shredder

|  by Chief Marketer Staff

A few leftover tidbits from the 2000 Truth files, before we toss the trash and switch on the shredder.Flip: Kudos to Denny's, which transformed its image

A Lesson in Numbers

Volume, profit, and share are the spice of a client's life. Tell me what you want, what you really, really want."The Spice Girls, a musical group known





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