Search Results for: storytelling

Even after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting, and analysis. Surprised? You should be.

Vimeo has acquired Echograph, an iOS app that lets users create animated GIFs, or more specifically cinemagraphs. The deal will bring Echograph’s team into Vimeo’s fold and aim to expand the app to all mobile platforms. Echograph will remain a standalone app but will now be free (it previously sold for $2.99). This appears to […]

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

To position Disney as the only cruise operator that offers “magical experiences” on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.

CPG promotions have grown way beyond trading stamps and FSIs, and agency Draftfcb aims to stay ahead of the wave of change in shopper behavior with social and mobile campaign integrations.

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media’s Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.

Coca-Cola carries the vision of its marketing future on one piece of paper. It includes developing and executive creative marketing programs across the globe using a handle it calls, “liquid and linked.” The strategy centers on storytelling; taking great, fun, creative stories and spreading them to the furthest reaches of the world using, in part, the muscularity of mobile and social media, or, as Coca-Cola puts it, modern day word of mouth.

Marketing departments are hiring, at least as of mid-summer. Most-desired candidates include those who bring analytic skills to a variety of marketing functions, followed by those who understand the integrated nature of marketing.