Welcome to the 2008 Promo Sourcebook: It's stuffed and it's not your same old Sourcebook. This year, in addition to the extensive lists of promotion agencies

In compiling our annual Unofficial ad:tech Party List, the process started us thinking about the show in general, namely the nature of the companies, interestingly enough at least from our perspective, the barrier...

Grand Central Marketing has promoted Ted Skala to vice president, design and production

Walmart is looking to lure baby boomers and later day head bangers with special sections in its stores around the country to trumpet today’s release of AC/DC’s first album in eight years

PANASONIC: has, for the fourth year in a row, named Xperience Communications

About 20 years ago, holography was supposed to be the next big thing. Every client explored it, trying to bring three-dimensionality to their print work. I remember visiting the Museum of Holography with one of our big clients fine-tuning the ...

Going global is more than just building a Web site for several foreign markets. Do you have a process for responding to foreign-language e-mails and phone calls? And what will you do for after-sales support in those other markets? Whoops.

When you were little and had to sneeze, reaching for a magazine could get you a slap on the hand. But millions of newspaper and magazine readers will

This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing

Target is tapping into the excitement of New York’s Fashion Week by opening up pop-up stores to sell designer merchandise