Search Results for: Marketers on fire brands on fire
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B-to-C Events
Hot Property: How the Hamptons Became a Hotbed of Experiential Activity this Summer
Just like hordes of well-to-do New Yorkers, several brands swapped the city for the coast this summer and escaped to the Hamptons, a collection of wealthy hamlets located on Long Island. The locale has historically attracted some ultra-high-end fashion houses, but 2024 brought other types of brands into the mix, too, including Sparkling Ice and […]
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Video Marketing
Brands on Fire: Citi’s Head of Enterprise Marketing and Brand Engagement Talks Paralympics Sponsorship
We spoke with the marketing head about the inspiration behind the Games’ “What Happened?” campaign and the strategic business goals of Citi’s involvement.
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Crisis Management
PR Roundup: Big Dad Energy, Axios’s Layoff Blunder, Financial Comms and Market Panic
This week’s PR Roundup explores Big Dad Energy, another example of how not to communicate layoffs and dealing with investors in panic mode.
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B-to-C Events
How a Mercedes-Benz Culinary Series is Sparking Connections with a Digital Table
Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with a speakeasy vibe, and when you’re shown to your seat, the table’s surface is all digital and serving up content for the evening. That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at […]
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Video Marketing
Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic
The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
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Marketers
Fire Pit Brand Breeo Is Tapping Tatari To Rekindle Its TV Ad Buying Strategy
Smokeless fire pit brand Breeo is ready to make TV an even bigger piece of its marketing strategy after trying Tatari’s new TV planning tool.
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Digital
ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution
ADT’s CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.
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Digital & Technology
Five Ways AI Is Transforming Media Monitoring In 2024
As AI revolutionizes PR, it offers untapped potential to streamline difficult duties such as media monitoring.
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Marketers on Fire
Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation
We spoke with ADT’s DeLu Jackson about the company’s transformation, challenges and innovations.
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Most Read
Does Amazon Prime Day matter?
The Prime Day summer sale is now in its 10th year and is one of several annual Amazon sales. Brands need to offer their own compelling discounts to stand out on this massive shopping day. Retail giant Amazon.com Inc. confirmed it will hold another Prime Day sales event for its members on July 16-17. This […]