PERHAPS YOU COLLECT OLD CARS. Or breed ferrets. Or are searching desperately for your perfect mate. No matter what your hobby or goal is, chances are

Better Letters At the risk of committing phariseeism and extending Herschell Gordon Lewis' 12 commandments for sales letters to 150, I'd like to add three

CUSTOMER RELATIONSHIP MANAGEMENT has been a major business movement for several years. Most organizations are convinced of the value to be gained by focusing

Deluxe Corp. had a good year in 2001, generating increases in both revenue and net income. But the firm faces a mature market, and is looking for ways

Almacenes Siman, a department store chain based in El Salvador, has chosen NuEdge Systems to automate its "Rombos de Oro" loyalty effort. Rombos de Oro

New York-based 800America.co acquired teen loyalty portal YOUtopia.com on Friday. YOUtopia.com, founded in 1997, targets teens and young adults ages 13-25

(Welcome to Loose Cannon, a staff-written editorial focusing on issues of interest to the direct marketing community. To respond to this week's editorial

Turner Broadcasting System, New York City, named Mark Lazarus president of Turner Entertainment Group Sales and Marketing. Entertainment Publications,

What a year. Promotion marketers laid new milestones in 2001. Some did it by intent (like Shrek and Xbox), others under duress (think McDonald's). From

Burger King Corp., Miami, has joined with online auction site eBay, San Jose, CA, on a multi-year loyalty program that will let fast-food diners collect