Winn-Dixie Stores Inc. has begun its first customer-loyalty program at supermarkets in Florida and southeastern Georgia. The Customer Reward Card program

Naviant has acquired SweepsClub.com, an online performance-based marketing company, for an undisclosed sum.

Pat Sullivan has been named new business manager for the Northeast region at Communications Corporation of America. With the addition of Sullivan, CCA

"Little Black Book," created by FCBi Chicago for Heller Financial, received the best-in-show Past Presidents' Award from the Chicago Association of Direct

New Generation Profile America List Co. has introduced an opt-in e-mail list of over 2 million Generation X and Y consumers. This double opt-in file also

Winn-Dixie Stores Inc. will launch a customer-loyalty program throughout its supermarket locations in Florida and southeastern Georgia. The Customer Reward

If you happened to doze off 15 years ago and have just now begun to stir, not to worry. You didn't miss much. Except for one teensy development that might

1 McDonald's Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald's has gotten from its use of the

Promotional Products Association International (PPAI), Irving, TX, named David Taylor marketing manager. Michael Eckerman named vp-manufacturer development

1995 June: Mark Shapiro Then: The ceo's discipline-neutral approach to marketing made independent Louis London the subject of PROMO's first cover photo