Winn-Dixie Replaces Coupons With Rewards Program
Winn-Dixie Stores Inc. has begun its first customer-loyalty program at supermarkets in Florida and southeastern Georgia. The Customer Reward Card program
Winn-Dixie Stores Inc. has begun its first customer-loyalty program at supermarkets in Florida and southeastern Georgia. The Customer Reward Card program
Naviant has acquired SweepsClub.com, an online performance-based marketing company, for an undisclosed sum.
Pat Sullivan has been named new business manager for the Northeast region at Communications Corporation of America. With the addition of Sullivan, CCA
"Little Black Book," created by FCBi Chicago for Heller Financial, received the best-in-show Past Presidents' Award from the Chicago Association of Direct
New Generation Profile America List Co. has introduced an opt-in e-mail list of over 2 million Generation X and Y consumers. This double opt-in file also
Winn-Dixie Stores Inc. will launch a customer-loyalty program throughout its supermarket locations in Florida and southeastern Georgia. The Customer Reward
If you happened to doze off 15 years ago and have just now begun to stir, not to worry. You didn't miss much. Except for one teensy development that might
1 McDonald's Monopoly (1987) Monopoly marathons at the summer cabin are kid stuff compared with the mileage McDonald's has gotten from its use of the
Promotional Products Association International (PPAI), Irving, TX, named David Taylor marketing manager. Michael Eckerman named vp-manufacturer development
1995 June: Mark Shapiro Then: The ceo's discipline-neutral approach to marketing made independent Louis London the subject of PROMO's first cover photo