A one-month test aimed at Eddie Bauer's loyalty program members boosted sales by 7% over the control group. The retailer conducted the test at its Canadian

We were citizens that day, not consumers. When tragedy struck on Sept. 11, Americans stopped buying, stopped flying, stopped their daily commerce to shoulder

Campaign: Camp Jeep Agency: PentaMark Worldwide, Southfield, MI Client: DamilerChrysler, Auburn Hills, MI For the first time in seven years, it rained

Be authentic. That was the mantra uttered by various sports marketers in August at the annual Sponsors Only conference conducted by IEG, Inc. in New York

First USA is rooming with Chris and Luke this year. The Wilmington, DE-based division of Bank One Corp. signed a sponsorship deal in June, hiring the

Loyal Budweiser drinkers are not to be taken lightly or litely, in most cases. I learned that much rather quickly while tagging along for the Wild On

JUST WHAT DOES a company owe its customers during a crisis? It owes them a great deal, according to Frederick Reichheld, Bain Fellow at Boston consulting

As a loyalty device, e-mail clicks with customers, 88% of whom say they have made a purchase as a result of receiving a permission-based electronic message, according to a new survey from DoubleClick.

Moving Targets Supplier shakeups, brand consolidation hold growth at 3.9 percent Promotional kiosks and loyalty cards continue to be a ubiquitous presence

Momentum Busters The dot-com swoon holds growth to 22.4 percent. A dot-com frenzy pumped millions of dollars into Internet marketing during the first