Ann Arbor, MI-based Borders Group Inc. is on the front lines of the challenging book and music sales battle, with 360 domestic and 22 international brick-and-mortar

Norwalk, Va-based Trilegiant Loyalty Solutions has won the rights to all of Netcentives' patents relating to online delivery of incentive programs. Netcentives,

Alliance Data Systems Corp. has acquired Frequency Marketing Inc., a provider of loyalty marketing services and technology, for an undisclosed sum.

Alliance Data Systems Corp. has acquired Frequency Marketing Inc., a provider of loyalty marketing services and technology, for an undisclosed sum.

Kellogg Co., Battle Creek, MI, this spring resurrects its online-to-offline "eet and ern" program--this time with an online partner and an "everyone's

Gold Points Rewards, Minneapolis, has appointed Michael Harad vice president of marketing. Harad is responsible for increasing member engagement and loyalty in the program, developing partner activities and implementing all marketing activities. Harad reports to Harold Schrum, executive vice president and general manager.

Editor's note: The following campaign from New Zealand won Best Use of Advertising last November at the second-annual Globes Awards, sponsored by the

You don't have to be a Big Shot like Oprah to launch your own magazine. In fact, all you have to be is a Big Boy. Brand marketers increasingly are realizing

Homer Simpson once said, Beer. The solution, and the reason, for all of life's problems. I was reminded of that paradox while reading business wire stories

The creme filling may switch colors and the crackers may change shapes, but the snacks aisle is almost as commoditized as the housecleaning section. How