Cadillac Expands Loyalty Program
CADILLAC HAS FIGURED OUT how to a loyalty program that was already working well. It nearly doubled the number of pieces mailed, from the 175,000 DeVille
CADILLAC HAS FIGURED OUT how to a loyalty program that was already working well. It nearly doubled the number of pieces mailed, from the 175,000 DeVille
Cincinnati-based Kroger Co. sent tremors through the grocery industry last week by announcing a restructuring of its pricing model to better compete with
Best Buy's new marketing mantra? Make every promotion bigger and better than the last.By Dan Hanover, Managing Editor
Netentives has announced the buyers of its remaining assets. These companies placed the winning bids for Netcentives assets during a Chapter 11 bankruptcy
Promoting to gays is no longer a walk on the wild side. Gay marketing has really come out of the closet, quips Wes Combs, president and co-founder of
There's one Best Buy department making more noise than Audio these days. The marketing department. Since breaking into mainstream promotions in fall 2000
Forget about playing in Peoria. Will it play in So Paulo? A campaign for Fiat Automoveis S.A. conducted by Rocha Azevedo Marketing Promocional (now The
Beenz sold to Carlson Marketing Group. My-Points sold to United Airlines' sister company, United Net Ventures. Netcentives and Flooz are bankrupt, with
DraftWorldwide, Chicago, has launched Premium Surge, a new company specializing in the design and manufacturing of custom promotional premiums. The company
Burger King Corp. and eBay have joined to create an Internet-based loyalty program, which will launch in 2002. Burger King customers earn points by purchasing