Search Results For: marketers on fire
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Recession Survival Guide
Depending on whom you ask, the United States economy has already entered a recession or sits on the precipice of one, with even the most bullish not willing to say no such recession will occur. Our stock…
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Engagement
Miller Ties Rewards to Ad Campaign
Miller High Life has created a loyalty program offering fans a chance to own a Miller shirt like the one worn by its discerning deliveryman in the popular ad campaign.
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Power to The People – Part 1
As we wrote last month during our analysis of the Writer’s Guild of America strike, the 101 day work stoppage led to “$1.3 billion in lost revenue by Hollywood-dependent businesses and $750 million in lost…
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Frustration With Online Sales Reps
Now that I am back from Affiliate Summit and am somewhat getting caught up on work, it’s all about follow-ups. When I was in sales, one of my first priorities would be to follow-up with as many new viable business opportunities as I could.
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Engagement
Casting Call
When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake
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Misusing Targeted Media
Anxious marketing managers sense the danger. They know in their bones that the traditional ground of mass advertising has become a less friendly place
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Engagement
VROOOM!
Top brass from mars inc. may well have been reaching for the champagne during the final minutes of the Daytona 500: The candy-colored Toyota the company
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Email
ESP Makes Mailers Provide their own Spam-Complaint Button
Surely one of the greatest developments in the short history of e-mail marketing is the “report spam” button.
Now, e-mail service provider mobileStorm has taken the feedback loop one step further by integrating a complaint tab into its e-mail template so clients must use it.
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Listline e-Newsletter 2/11
World Business Media has chosen Edith Associates and its affiliate ePostDirect to manage the GSN: Government Security News list. The file contains 49,339 postal addresses for qualified subscribers and 12,029 e-mail addresses.
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Direct Marketing | Print
Brandanimation: Gene Simmons Knows Best – At Least Certainly Better Than Kodak
Are you smarter than a tongue-wagging rock icon? Kodak sure thinks it is. Click here and see why Erik Hauser thinks Kodak made a mistake not listening to Gene Simmons’ marketing advice on “The Apprentice.”