As we wrote last month during our analysis of the Writer's Guild of America strike, the 101 day work stoppage led to "$1.3 billion in lost revenue by Hollywood-dependent businesses and $750 million in lost...

Now that I am back from Affiliate Summit and am somewhat getting caught up on work, it’s all about follow-ups. When I was in sales, one of my first priorities would be to follow-up with as many new viable business opportunities as I could.

When it comes to making pancakes, Latino moms begin from scratch: milk, eggs and flour. So when Quaker Oats targeted Hispanics for its Aunt Jemima Pancake

Anxious marketing managers sense the danger. They know in their bones that the traditional ground of mass advertising has become a less friendly place

Top brass from mars inc. may well have been reaching for the champagne during the final minutes of the Daytona 500: The candy-colored Toyota the company

Surely one of the greatest developments in the short history of e-mail marketing is the “report spam” button. Now, e-mail service provider mobileStorm has taken the feedback loop one step further by integrating a complaint tab into its e-mail template so clients must use it.

World Business Media has chosen Edith Associates and its affiliate ePostDirect to manage the GSN: Government Security News list. The file contains 49,339 postal addresses for qualified subscribers and 12,029 e-mail addresses.

Are you smarter than a tongue-wagging rock icon? Kodak sure thinks it is. Click here and see why Erik Hauser thinks Kodak made a mistake not listening to Gene Simmons' marketing advice on "The Apprentice."

I like TV, more than someone in the Internet age probably should, and if I admit to how little video content I consume while sitting in front of an Internet enabled device, well, we won't go there. Let's just say there are...

In an effort to forestall do-not-mail legislation now moving through 15 states, the Direct Marketing Association has unveiled a revamped version of the service that lets consumers opt out of receiving e-mail from DMA members.