Gold Points Rewards, Minneapolis, has appointed Michael Harad vice president of marketing. Harad is responsible for increasing member engagement and loyalty in the program, developing partner activities and implementing all marketing activities. Harad reports to Harold Schrum, executive vice president and general manager.
Harad most recently served as vice president of e-Business for U.S. Bancorp. Harad has also held marketing positions at Procter & Gamble, Dowbrands and Rapp Collins Worldwide.
Gold Points Rewards is an electronic reincarnation of the Gold Bond Stamp Company, which was started in 1938.
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