The rich are different than you and me, declared F. Scott Fitzgerald. But they're becoming less so at least for marketers, who have seen a blurring line

MILLER TIME? Philip Morris Cos., New York City, confirmed last month that it is negotiating to sell struggling Miller Brewing Co., Milwaukee, to South

A fourth-quarter sales boost failed to save Lillian Vernon Corp. from a $9.1 million net loss for its 2002 fiscal year. The Rye, NY catalog company reported

Vermont Teddy Bear Co. has launched Pajamagram, a new gift delivery service. Elizabeth Robert, CEO of the Shelburne, VT-based direct marketer insisted

Dunkin' Donuts is in a party mood. The Boston-based chain last month launched a new campaign to boost bulk sales with an instant-win game and dedicated

This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs

Steve Lewis was cold in the test kitchen The 17-year franchisee was helping Burger King's R&D team develop recipes for 2003 the second phase of an ambitious

Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That's one conclusion

This is the second of two columns on improving catalog performance. Catalogers should be checking the following areas regularly to ensure their books

Lillian Vernon began her career when hardworking, would-be entrepreneurs with a good idea and a few bucks could start a catalog at home. Still, in 1951,