Search Results For: loyalty

Kellogg Co. is taking another stab at loyalty marketing, this time via online auctions. The company is launching Kellogg Kash next month across four brands

Ever try emptying enough Equal packets to make one cup of sugar for a cookie recipe? Try no more, Equal has introduced Equal 4 oz. Spoonful, a cup-for-cup

Hershey Foods is offering a little extra for moviegoers with a sweet tooth. The Hershey, PA-based chocolate company has teamed up with Quantum Loyalty

Michael G. Bechtol has been promoted to president and chief operating officer of Catalina Marketing Corp. Bechtol’s duties within this newly created role

McDonald’s Corp. is looking for one or two mainland markets to continue testing McDeals, a loyalty program that’s been testing in Hawaii since October.

This summer, Dr Pepper/Seven Up is pulling in seven of its soft drink brands for a promotion linking its new online auction site with the DVD release

: Richard, during my tenure at Burnett, we worked on a couple of projects

The Incentive Show may look a little different this year with its new name and revamped focus. Formerly called New York Premium Incentive Marketplace,

It’s always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept

Vivendi Universal Entertainment, Los Angeles, and MasterCard International, Purchase, NY, have launched a multi-year marketing alliance that gives the