MemberWorks Inc., a provider of consumer membership programs, has formed a partnership with Victoria

Burger King thought it was in CRM heaven when it started its BK Rewards program a short time ago. A press release stated that the initiative would "drive

Burger King Corp. will sell Whoppers for 99 cents next month to maintain market share and meet performance criteria for its pending sale to private investors,

If there's ever been an argument for promotion over advertising, it's the Internet. On one hand, promotion on the Web is booming almost every campaign

Image, schmimage. It's experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users' experience, not

It's dark. It's quiet. Juggling buttered popcorn containers and sodas, moviegoers sink into plush seats. They are relaxed and ready to be entertained.

Victoria's Secret The Victoria's Secret Christmas 2002 offering is enough to leave even jolly ol' St. Nick hot under the collar. The annual Christmas

KLM Royal Dutch Airlines has overhauled its

Braun Consulting Inc. has appointed Craig B. Lashmet to president of the professional services firm offering customer-focused business services. Formerly

Cataloger Lillian Vernon has launched its first-ever branded credit card.