Loyalty marketing program Upromise, Inc., yesterday announced at PROMO Expo a venture with Vanguard Group to introduce a college savings plan in December

CoActive Marketing Group and Safeway, Inc. were top winners at the PRO Awards last night at PROMO Expo. The Great Neck, NY-based agency and Pleasanton,

Loyalty marketing program Upromise, Inc., yesterday announced at PROMO Expo a venture with Vanguard Group to introduce a college savings plan in December

La Quinta Corp., Dallas, launched a revamped version of its 15-year-old La Quinta Returns loyalty program, enabling members to redeem points and become

PepsiCo, Purchase, NY, this month breaks the first of two holiday promos playing up its Power of One strategy, linking its Frito-Lay brands with beverage

Is it just me, or has there been a bit of media coverage regarding Martha Stewart recently? Something about insider trading not being a good thing? Maybe

Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions

Singapore agencies dominated the Promotion Marketing Awards of Asia, with Bates/141 Singapore and its client Asia Pacific Breweries taking top honors

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

The Vermont Teddy Bear Co. Inc. plans to expand radio advertising for its Pajamagram gift service, in fiscal 2003 following a successful April 2002 launch