Here's an easy question: What's the difference between a restaurant's program and any major airline's frequent flyer program? See? I told you it's an

Does True Value hardware stores' 15-month-old loyalty program mean true value? More than 172,000 consumers at 136 test locations think so. And within

Harrah's Entertainment, Inc. is testing a new marketing program in its East Chicago, IN, location that lets casino employees market directly to gamblers on the gaming floor. The new program allows Harrah's employees to intercept gamblers on a losing ...

LoyaltyPoint Inc. reported an estimated $11.9 million in revenues for the first quarter ended March 31, compared to only $22,000 for the same period last

America Online is running a $30 million marketing campaign to promote its participation in Upromise's loyalty program. Earlier this month, AOL announced an expansion of its three-year-old partnership with Upromise, whose members earn cash for college ...

Draft and DDB took top honors last month at the Chicago Association of Direct Marketing's Tempo Awards. Seventy-five awards in 15 categories were presented

In a 2003 interview with Direct, FreshDirect's John Boris defined loyal customers as those who placed at least five orders with the online home-delivery

(Catalog Age) Despite rising costs and challenges, “never has the potential of direct marketing been greater,” according to Donn Rappaport, chairman of

VKG Verlagvertriebs KG, the marketing division of German publishing house Bauer, has selected Chordiant Marketing Director to manage direct marketing

Cendant's hotel brands have launched a promotion featuring free meals, bonus loyalty club points and chances to win prizes to build awareness of phone