Precision Response Corp., a provider of outsourced customer care services through its subsidiaries Access Direct and Hancock Information Group, has launched

Smart postal mailers carefully their campaigns, taking both season and day of week into account. So should e-mailers, according to executives from UAL

Capture Resource, has completed its acquisition of Catalina Marketing Corp.'s Loyalty Card and Data Entry services, for an undisclosed sum. The Rocky

Got a spare $1,500 cluttering up the manse as well as a yearning for luxury travel? Stratus Rewards, a loyalty program that features the Stratus Rewards

Autobytel Inc., the Internet-based car buying service, of has completed its purchase of iDriveonline Inc., a Houston-based provider of customer loyalty

Autobytel Inc., the online car marketer, will acquire iDriveonline Inc., a provider of automotive customer loyalty and retention marketing programs. Terms

DISCOVERY NETWORKS: has hired BBC Two Controller Jane Root as executive VP and general manager of the Discovery Channel in the U.S. She takes the spot

Roughly one year ago I ran the following column. It generated the strongest, most heartfelt response of any I’ve published in the two-plus years I’ve

Although consumers retrenched in their buying behaviors in 2002, they began to spend more freely in 2003, and loyalty marketing revived slightly in response.

Spending in 14 promotional tactics grew by an overall 9.7% in 2003, to more than $288.3 billion, up from $262.7 billion, according to research by PROMO