The big picture approach to marketing has gone the way of rabbit ears on television sets. As Procter & Gamble global marketing officer Jim Stengel said

Kellogg Co. is now managing the Web site for its kids loyalty program in-house, pulling Eetandern.com from Yahoo, which hosted the site for nearly three years. Kellogg continues to advertise Eet and Ern on Yahoo's kids' service, Yahooligans, and work ...

By now it has become commonplace for online marketers to tie incentives to their direct marketing efforts. It's obvious that rewards in the form of gifts, sweepstakes, points, and other creative iterations are a highly effective marketing tool.

Ebay will offer MetaReward, an online rewards and loyalty program, to members of its Anything Points program. MetaReward, which is part of Experian Consumer

VISA: has partnered with the Tourism Authority of Thailand to offer cardholders around the world extra benefits and perks while visiting Thailand. The partnership begins with Visa's sponsorship of the Amazing Thailand Grand Sale 2004, which will run ...

Coupon recap Counterfeiting and altering manufacturer's coupons is clearly a fraud. However, coupon bears two sources of information a barcode

Hiring a not-so-secret weapon led Seismicom to a major jump in its creative ranking from No. 26 to No. 4. The weapon? Marilyn Barrett, a veteran in the

2004 Rank Agency/Primary Services 2003 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 CoActive Marketing Group Great Neck, NY John Benfield

There's a strong family resemblance between AMP and its sister 360 Youth. AMP execs want to change that—and hang out with an older crowd.

The wind shifted for Draft last year. The agency aspired to more strategy work, so it formed a Concept Group of non-promo pros to foment ideas, beefed