The use of gift cards as incentives in the business-to-business world is taking off. While cash or checks still reign as king of the incentive tools at

Over the past year, media agencies have been frantically scrambling to save marketing as they know it. Many fear the demise of the 30-second television

I went to my local supermarket for cereal and milk and found 128 kinds of cereal. Shopping for khakis at a mall department store, I faced six brands,

4/12 Online car marketer AUTOBYTEL INC. acquired iDriveonline Inc., a Houston-based provider of automotive customer loyalty and retention marketing programs,

Verizon has boosted business retention rates with so-called Gemini rewards those that stress both business and personal benefits. The firm's Business

Regardless of the industry, you can be certain that someone is out there scheming to take away your customers. Those without a strong loyalty strategy

It doesn't take a genius to figure out who a merchant's best customers are: They're the ones who shop most frequently and spend the most, of course.

Capture Resource has completed its acquisition of the Loyalty Card and Data Entry services business from Catalina Marketing Corp. Terms were not disclosed.

Draft and DDB took home the top honors Wednesday night at the Chicago Association of Direct Marketing's Tempo Awards. Seventy-five awards in 15 categories

Most people know Tim Kazurinsky as a former cast member of Saturday Night Live. But what they might not know about the Chicago comedian and writer is