Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 25, 2018 Want to Talk? Alexa Wants to Know How You’re Feeling Soon, Amazon’s Alexa will no only listen and respond to what users say, but also pick up on emotions like frustration in users’ voices.… More… SPONSORED BY: Discover the Future…
Sounds like a great idea, but when too many people lined up to get tattooed, Domino's pulled the plug.
The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 21, 2018 15 Ways to Trim Marketing Budgets Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar. More… SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 20, 2018 Filling the Glass: Lord Hobo Brewing Creates New B2B Content Strategy Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to watch when tracking ROI: Are we selling more beer? More… SPONSORED BY: They make what…
As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencer’s powerful draw.
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 18, 2018 MAC Cosmetics Celebrates 25 Years of Pride Support Corporate social responsibility is "baked into MAC's DNA," says MAC Cosmetic's Andrea Flynn, who shared the secrets of Viva Glam at INBOUND. More… SPONSORED BY: Connect to Convert – Boston The World’s…
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 14, 2018 Creative Alternatives When Working with Influencers As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencers' powerful draw. More… SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking that goes outside…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 13, 2018 B2B Marketers Lack Confidence in Data: D&B Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B. More… SPONSORED BY: Discover the Future of B2B Marketing…
SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.