Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it.

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership September 11, 2018 Voice Tools Versus Chatbots: Which Should You Invest In? Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants. More… SPONSORED BY: Discover the Future of B2B Marketing Get…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 7, 2018 How a Small Brand Took Control of a Major PR Crisis When the presidential press secretary was asked to leave a small restaurant, a national dustup hurt tourism there. Learn how a small team—and budget—took charge. More…   SPONSORED BY:…

A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 6, 2018 Disney’s Lessons for Leveraging Data to Build Relationships SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse. More… SPONSORED BY: Your ad words results are not telling the…

When it comes to bolstering consumer relationships the ultimate building block lies in brand affinity.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership September 04, 2018 Tapping Local MLB Teams to Send a Delicious National Message A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom. More……

Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership August 31, 2018 What Leaders Need to Know about Hiring the "Purpose Driven Generation" Leaders need to focus on these five areas to engage, recruit and retain Gen Z employees. More…   SPONSORED BY: A Free LIVE Webinar: Improving AMB: Why the intersection…