One of the trends not necessarily evident from attending Affiliate Summit has already started, and will continue in the days and months ahead. This trend reminds us of something we listened to a little more than a year ago at a very...

While many brands are keen to make "friends" via social networks, few are willing to take the time to learn this new channel and treat it with the requisite finesse. Here's what brands need to do to make to most of their social experience.

Last week I blogged about how a number of the holiday e-cards I’ve gotten from digital marketing agencies this season seem to be showing more creativity and range than in previous years

A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002

ever play that mental game about what one thing you would save from a house fire? Twentieth Century Fox and agency Moxie Interactive want to get you thinking

Anger—rational or not—is such an incredibly strong human emotion. And that's what makes it a powerful marketing copy driver, regardless of channel. Of course, like dynamite, a campaign created to touch an angry nerve has to be handled carefully

YouTube, the video-sharing Web destination that has become a hit with viewers but has yet to find its business model with advertisers

Miller is helping its loyal customers reach the High Life. But is it a loyalty program destined for success, or does it have binge-drinking written all over it?

The following e-mail arrived in a Direct staffer's inbox recently: Hi, EmailAppenders are currently running a special offer on purchasing our entire database.

In compiling our annual Unofficial ad:tech Party List, the process started us thinking about the show in general, namely the nature of the companies, interestingly enough at least from our perspective, the barrier...