Those in the Web 2.0 world know Michael Arrington. The affiliate world has no direct equivalent, but one of its larger than life personalities, Jon F***** (he doesn’t like his last named shared), founder of Wicked Fire Forums, had site...
A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve. Is the experience seamless? It should be.
Doctors Foster and Smith is using DRTV to prospect for people who need that stuff. The Rhinelander, WI-based pet-supply cataloger has a revamped slate of 30- and 60-second spots set to roll out in January.
Hitachi America, Ltd., has embarked on a multi-year, multi-million dollar campaign to help boost the company's revenues and build brand awareness for its lesser-known technology products.
What causes you to wake up at 3 a.m. in a sweat? For marketers, it may be response rates and clickthrough rates, For CFOs, it’s cash flow and net asset value.
Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers' love affair with the movies reignited this year, ending
The Center on Alcohol Marketing and Youth (CAMY) at Georgetown University released a study last month that found alcohol advertising is common on radio
Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.
Epsilon Inc. is killing its Epsilon Interactive brand and bringing it under its corporate umbrella. The same services will be offered by one of four internal units being set up as part of a restructuring.
Tom Cruise's erratic behavior and acrimonious split from Paramount Pictures this week has studios and brands, alike, rethinking and distancing themselves from movie tie-ins and sponsorships deals.