Search Results for: loyalty

WE MAY BE LIVING in a global village, but you still need to change planes to get there. Airlines are making that an easier task, while bringing a new

THE PROMOTION MARKETING ASSOCIATION last month announced the Reggie Awards finalists that were to battle it out in New Orleans for Gold, Silver, Bronze

Much of promotion is waste. Take couponing. More than 90 percent of all coupons are delivered by FSIs, which achieve a reported 1.4% redemption rate.

United Airlines has proven that the way to a passenger’s wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4

WILLIAM WALLACE almost certainly never saw a banana, let alone ate one. But the Scottish patriot did know a thing or two about his country’s knitwear.

PATRICIA CAMPBELL, the immediate past chair of the Direct Marketing Association’s board of directors, has taken a new position with online bookseller

The Signature Group, Schaumburg, IL, is about to test its first loyalty reward program in Mexico, using a U.S. teleservices agency to handle inbound calls.The

The Signature Group, Schaumberg, IL, has formed an agreement with TeleServices International Group Inc. (TSIG.com), St. Petersburg, FL, to assume primary

SEARS CANADA INC. has managed to solve a database problem that’s confounded many marketers: channel conflict. It accomplished this by putting retail and

BOB FIORI is riding high on other people’s moving vans. Actually, his clients benefit just after a household move occurs, when their advertisements appear