Financial services company Vanguard approached clients and potential customers on social media with a more relatable approach.

Investor's Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

CM Weekly November 24, 2019 What is it that makes a Turkey Trot so great? Is it the self-congratulatory feeling of getting in a few miles before stuffing our faces? The part-man, part-turkey creatures radiating positivity from within their cumbersome costumes? The day-drinking droves on the sidelines raucously cheering us on? We’d say it’s all…

Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here's what that means for marketers.

Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.

CM Weekly November 5, 2019 Halloween is over, which means the temperatures are getting cooler. Luckily, there are a lot of hot marketing campaigns to keep us warm. One of the hottest brands around is Uber Elevate, which has a bold plan to bring driverless urban aerial ride sharing to market by 2023. How do…

Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.

Micro influencers bring a unique set of skills to the table and provide clear benefits for businesses because of their higher conversion rates, affordability and stronger engagement.

What are biggest digital marketing trends for 2020? More—as in more influencer marketing, more content, more video and more of what will get consumers engaged with your brand.