CM Weekly December 12, 2021 Last week we brought you the finalists of our first-ever Top Women in Marketing awards. And now, we're unveiling the winners. A special congratulations goes out to Pia Barlow, EVP of Originals Marketing at HBO Max, who took home the highest honor, The Marketer of the Year Award. We invite…

CM Weekly December 6, 2021 Attention, marketers: Need an agency? Because I’ve got 200 of them for you. It’s that time of year again, folks. Chief Marketer has unveiled its annual collection of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.: the CM 200. Those who made…

CM Weekly December 5, 2021 Attention, marketers: Need an agency? Because I’ve got 200 of them for you. It’s that time of year again, folks. Chief Marketer has unveiled its annual collection of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.: the CM 200. Those who made…

CM Weekly November 22, 2021 How do you market a product to consumers that they can’t walk into a store and buy? It’s a unique challenge that technology manufacturers like Qualcomm face. “It's not a product that you can buy off the shelf. It's a product that powers some of the most amazing devices on…

CM Weekly November 21, 2021 How do you market a product to consumers that they can’t walk into a store and buy? It’s a unique challenge that technology manufacturers like Qualcomm face. “It's not a product that you can buy off the shelf. It's a product that powers some of the most amazing devices on…

Insights and technology trends marketers can incorporate into their communication strategies as they plan for 2022.

CM Weekly November 15, 2021 Taking a B2B brand mainstream is a tricky business. In the case of Coupa, a leading technology platform in the business spend management category, that journey entails leveraging live TV, specifically sports, to not only increase brand recognition but also enhance category awareness. We chat with Coupa CMO Chandar Pattabhiram…

CM Weekly November 14, 2021 Taking a B2B brand mainstream is a tricky business. In the case of Coupa, a leading technology platform in the business spend management category, that journey entails leveraging live TV, specifically sports, to not only increase brand recognition but also enhance category awareness. We chat with Coupa CMO Chandar Pattabhiram…

CM Weekly November 7, 2021 In the early days of the pandemic, small businesses were seriously struggling to stay afloat, inspiring many brands to offer free products, tools and services as a way to lend a helping held during trying times while simultaneously increasing brand loyalty. But for American Express, the goal quickly became to…

CM Weekly November 7, 2021 In the early days of the pandemic, small businesses were seriously struggling to stay afloat, inspiring many brands to offer free products, tool and services as a way to lend a helping held during trying times while simultaneously increasing brand loyalty. But for American Express, the goal quickly became to…