Search Results for: content marketing

Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film’s storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town.

The majority of online retailers know that testing their Web sites and incorporating the findings of those tests can improve the user experience and produce an overall increase in site conversions

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Hilton has put $25 million toward rebranding its loyalty program hoping to change the perception of hotel marketing among travelers. The basic premise moves the messaging from earning and redeeming miles, to visions of breathtaking images of wondrous, magical places awaiting unforgettable experiences.

Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps

In marketing, empathy equals response and response equals dollars. One way of building empathy is by reflecting targets’ interests or emotional touch points in messages aimed at them.

Fanta may want its consumers to be “Less Serious,” but the bright and bubbly soda brand is very serious about unleashing its most unified and largest global marketing program to date aimed directly at teens and moms.

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So you’ve listened carefully online to what customers and others are saying about your brand. You’ve determined where they are congregating and what they are talking about. You’ve developed a social game plan and where it will get to work— Twitter, Facebook, blogs, microsites, YouTube—all of the above. Now it’s time to create an actionable, results oriented promotional content calendar by following these straightforward steps.

When AARP unveiled its new website last summer, it used a trivia game for the first time asking questions that prompted people to move around the site exposing them to all the new content, tools and features.