Search Results for: content marketing

Research cited by American Express has found that 49% of administrative professionals do not feel they get the appreciation they deserve for what they do around the office

It was February when rapper Lupe Fiasco twittered his large base of followers that something big would happen in New York’s Union Square on a certain day. About 2,000 fans gathered, most expecting to see Fiasco perform, but were instead greeted with a …

A revamped website better highlighting maritime transport firm Crowley Corp.

After several years of many companies being corporate homebodies, anecdotal evidence suggests that B-to-B marketers are starting to ramp up their live event schedules.

As is often the case around the time of a trade show, sometimes the biggest news happens outside of the event and not on its stages. That seems apt in this case, where before ad:tech San Francisco opened, it became known that one of the conference’s…

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Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport.

Coupons are hot, and given the persistent hang of the “new frugality”, they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them

Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features.

Kraft finds success in its “Tuesday Night Tickets” promotion with American Singles and Minor League Baseball, and building an online community around cream cheese.