Search Results for: content marketing

Social media has led to a lot of great creativity and innovation in digital communications and marketing. It truly enables the whole concept of word-of-mouth marketing by giving users easy tools to share with their network, for ideas to spread beyond our own social circles, and for new ways to connect with brands and products we love. With all that promise it is important, as companies, for us to provide the most effective way to stay fresh with news and information to keep fans, followers, subscribers, and most importantly, customers efficiently informed.

Apparently two things are inevitable when you cover new marketing technology as much as I do. First, you become attuned to the point at which technical explanations no longer make sense, and you have to look for help in dumbing it down to their …

One of the best guilty pleasures, not to mention one of the best products we have ever come across, is Angel List. In fact, we can’t decide which part we like more, their unique coverage or the fact that their own iterative innovation is a living playbook for…

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Catalina Marketing, known for distributing its coupon offers bundled with register receipts at grocery and other store checkout counters, has launched a new Web site, www.CouponNetwork.com

As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app and delivered via email; they usually stay available for 24 hours and can be redeemed inside a pretty open window of a few months.

On what has historically been tax day, April 15th, the FTC sought to impose a tax of its own, this time against those associated with fake blogs and fake news sites. Last year, we said that it was not a matter of if but when the FTC would take…

The number of mobile ads served globally rose nearly 40 percent, according to BuzzCity, a mobile media company

The “State of Search Marketing Report 2011” was recently released by Econsultancy in association with SEMPO.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page