Search Results for: content marketing

  • Weekly Recap: Lead Gen With Facebook, Online Offers and Scaring off Prospects

    In case you missed some of our coverage of all things lead generation and local commerce, here’s a handy roundup of all our content from this past week. Exclusive: The 12 Most Interesting Slides From the FTC’s ‘Robocalls: All the Rage’ Summit: Marketers should get themselves familiar with the laws and lines of engagement regarding […]

  • Facebook Tests ‘Suggested Posts’ to Push Page Content Beyond Fans

    Prerequisite connections be damned: Facebook is testing ads that push posts from companies’ pages to users who aren’t fans of their page. “These ads will look like other Page post ads in news feed and be labeled as sponsored,” a Facebook spokesperson said. “We think this will make it easier for businesses to reach more […]

  • Animated Infographic: ‘Click Here: The State of Online Advertising’

    Adobe Systems Inc. released a study Wednesday titled, “Click Here: The State of Online Advertising.” The study “exposes new insights into the beliefs of both consumers and professional marketers that traditional marketing is still more effective than online marketing,” according to Adobe. Here are some of the interesting findings from the report: 68 percent of […]

  • Web Traffic and Sales Lead Quality Are the Top Measures of B2B Content Marketing Success

    MarketingProfs teamed up with the Content Marketing Institute to churn out a presentation titled, “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends

  • Yahoo Will Focus on Automated Ad Buying, Unified Mobile Strategy, According to CEO Mayer

    Yahoo’s new CEO Marissa Mayer participated in her first earnings call with the company on Monday. During her time on the call, Mayer gave a rundown of her take on where the company stands and what it needs to do. She noted four goals for Yahoo to “make the world’s daily habits inspiring and entertaining”: […]

  • Weekly Recap: Daily Deals, Lead Quality, E-Commerce and Robocalls

    Every day, we try our best to post valuable content for marketers who are interested in learning more about lead generation and local commerce. While it’d be great if everyone could stop everything they’re doing and give their full attention to all our posts the moment they go up on the site, we know you […]

  • Blogging for Lead Gen: Content Ideas

    Marketers who decide to use blogs to generate leads will have a multipurpose tool in their hands. Once they understand the ins and outs of blogging, it’s time to sit down and consider what the meat of this delicious sandwich will be

  • Facebook Has to Get Its House in Order Before Working on a Search Engine

    Facebook’s apparent intentions of building a killer search engine are well-known by now, but it might just be a ploy at appeasing Wall Street. But let’s say that the social network is serious about launching a full-fledged search engine. If Facebook is serious about this venture, it needs to address the way it serves ads, […]

  • Blogging for Lead Generation: Best Practices and Tips

    Last week we took a look at why marketers should blog to generate leads, so it makes sense to follow that up with a discussion of what marketers need to keep in mind as they build out their blogs. After all, you wouldn’t convince a friend to embark on a big adventure without telling them […]

  • Email Newsletters and Social Posts/Updates Are the Most Effective Types of Content for Marketing

    According to a study from Outbrain and Econsultancy, 38 percent of in-house brand marketers have a defined content marketing strategy, while 55 percent don’t but are planning one. On the agency/consultant side, 13 percent say they do, while 58 percent say they don’t but are planning one, and 29 percent say they don’t and are […]