Search Results For: content marketing

Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT January 15, 2014   Creating a Meaningful Mobile Email Strategy Website Experience Important to Consumers: Survey B2B Marketing Trends in 2014 3 Reasons Why Web Redesign is Worth the Investment Startling Stats: Digital Investments to Rise in […]

Maybe the fact companies worldwide are projecting increased digital marketing spending isn’t all that startling. But newly released survey data provides insight on where exactly all those dollars will be going in 2014.

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends January 14, 2014     Treating B2B Social Like an Online Trade Show B2B Marketing Trends in 2014 Creating B2B Engagement on LinkedIn With Video   Treating B2B Social Like an Online Trade Show By Joe Nieckarz Think back to the last […]

View Web Version Chief DATA Marketer Best practices in prospecting & mining customer data from the editors of Chief Marketer, PROMO and DIRECT January 08, 2014   Emails We Love: Subject Lines that Get the Job Done RFM Versus RPI—Relationship, Persona and Intent Q&A: The Power of Money & Color: Symbols in Marketing Why Campaign […]

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer January 10, 2014   2014 Marketing Technology Supergraphic The 30 Most Interesting Marketers Under 30: Forbes Benihana Digital Passport Challenge Encourages Frequent Visits 20 LinkedIn Groups Marketers Must […]

Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT January 08, 2014   Why Campaign Testing Is Still Essential RFM Versus RPI—Relationship, Persona and Intent Q&A: The Power of Money & Color: Symbols in Marketing Emails We Love: Subject Lines that Get the Job Done 5 […]

View Web Version Chief Promo Marketer Uncovering the metrics and meanings behind the most innovative campaigns. from the editors of Chief Marketer January 07, 2014   5 Social Marketing Headlines from 2013 … Three 2014 Predictions Marketing in Brazil with Octagon’s John Shea Chief Marketer Asks….What Was Your Favorite Campaign of 2013? 5 Social Marketing […]

This article outlines what marketers realized about content in 2013 and where they need to go with it in 2014.