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Chief Direct Marketer February 12th, 2014

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT February 12, 2014 Listen and Learn: Observing Your Customers’ Online Behavior Utilizing Advanced Analytics to Improve B2B Marketing Efforts What You Need: Tech Requirements for Lead Gen Tech Primer: What APIs Mean to Marketing Unsubscribe from […]

Social

Listen and Learn: Observing Your Customers’ Online Behavior

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

Data & Analytics

Marketing Tech Integration Remains a Challenge

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

Digital

8 Marketing Trends You May Not Be Thinking About, but Should Be

This set of marketing trends is worth taking a look. It spotlights technological, demographic and cultural shifts combined with opportunities for marketers.

Data & Analytics

Increasing Conversions by Improving the Mobile Experience

The key will be delivering high-quality mobile end-user interactions that match the speed and reliability of a desktop PC—an essential foundation for an omnichannel strategy.

Chief Business Marketer February 11th, 2014

View Web Version Chief Business Marketer B2B Marketing Insights, Ideas, Tips and Trends February 11, 2014 B2B Traffic Doesn’t Necessarily Stop on Holidays: Study Solid Gold Case for Calibrating Marketing Automation Results Social Media Listening Helps Qualify B2B Leads Trend Report: Customer Data Platforms in 2014 Brilliant B2B: Big Brands Struggle to Understand […]

Chief Marketer This Week- February 7th, 2014

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer February 7, 2014 Overlooked Ways to Double Pinterest Followers: Infographic 5 Ways to Improve Social Listening Do you have a Chief Marketing Technologist? Yahoo, Buffett, SCA in […]

Social

3 Reasons You Can’t Measure Social Marketing ROI

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

Chief Direct Marketer February 5th, 2014

View Web Version Chief DIRECT Marketer DM INSIGHTS AND ANALYSIS from the editors of Chief Marketer and DIRECT February 05, 2014 Solid Gold Case for Calibrating Marketing Automation Results B2B Traffic Doesn’t Necessarily Stop on Holidays: Study Increasing Conversions by Improving the Mobile Experience Groundhog Day: The Next Marketing Frontier? 3 Reasons You Can’t […]