Here's 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.

This infographic by The Content Marketing Institute outlines 7 steps to follow to develop great content through storytelling.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer December 13, 2013   Research and Tips to Flawless Tweeting: Study 7 Paths to Effective Storytelling in Marketing Krispy Kreme, United Airlines, Domino’s Pizza and Hallmark Talk Social…

Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.

Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer, and DIRECT October 30, 2013   The Five “Big Lies” CMOs are Told About Mobile Pin Down Holiday Sales by Dominating Pinterest Four Tips for Dealing with Tricky…

Vine, Twitter’s video-sharing mobile app, gives users a simple and amusing way to capture, edit and share six-second videos. If six seconds sounds like an insufficient amount of time for any kind of meaningful storytelling, just remember what 140-character strings of text have done to the world. For marketers, Vine offers a number of benefits,…

Even after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting, and analysis. Surprised? You should be.

Vimeo has acquired Echograph, an iOS app that lets users create animated GIFs, or more specifically cinemagraphs. The deal will bring Echograph’s team into Vimeo’s fold and aim to expand the app to all mobile platforms. Echograph will remain a standalone app but will now be free (it previously sold for $2.99). This appears to…

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.