To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

To position Disney as the only cruise operator that offers "magical experiences" on every voyage, Prizelogic created The Magical Cruise Adventure Sweepstakes, which allowed users to build their own cruise by adding upgrades to their potential grand prize in the form of activities and amenities that normally cost extra.

CPG promotions have grown way beyond trading stamps and FSIs, and agency Draftfcb aims to stay ahead of the wave of change in shopper behavior with social and mobile campaign integrations.

Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media's Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.

New media marketers may be missing sales opportunities by ignoring old media tactics, says King Fish Media CMO Gordon Plutsky.

Coca-Cola carries the vision of its marketing future on one piece of paper. It includes developing and executive creative marketing programs across the globe using a handle it calls, “liquid and linked.” The strategy centers on storytelling; taking great, fun, creative stories and spreading them to the furthest reaches of the world using, in part,…

Marketing departments are hiring, at least as of mid-summer. Most-desired candidates include those who bring analytic skills to a variety of marketing functions, followed by those who understand the integrated nature of marketing.

A story that involves a stay in a hospice—a facility geared toward palliative, or end-of-life care—will rarely have a happy ending. So when Capital Hospice turned to a storytelling-reliant creative approach as part of a $15 million capital campaign, one could understand a few raised eyebrows. Those eyebrows have been lowered, thanks to a sensitive…

There are four basic pillars of search engine optimization that elevate brands to the very widest end of the sales funnel or to the very top of a particular category.

It was probably easier in the old days say, back in the late '80s or early '90s when HSN, then less than a decade old, consisted solely of live cable