The first article in this series about using the effective sales technique of StorySelling defined what StoryTelling actually is and what makes StorySelling more effective in your customer and prospect marketing communications. This article will deal ...
If you've got a few minutes, we've got a few great ideas. Actually, more than a few. Make that a lot. Given that everyone is swamped at the end of the
Procter & Gamble is pushing its Children's Safe Drinking Water program with a new social media campaign for women bloggers that will land one of them on a clean water expedition in Africa and the opportunity to write an exclusive story about the journey
Mattel's iconic doll Barbie signed into social networks Foursquare and Twitter in July to promote her latest career: videographer. And both Barbie and her parent company celebrated the new Video Girl Barbie with a scavenger hunt
Storytelling in Marketing allows consumers to get to know a brand’s personality, authenticity, and values. The use of narrative and storytelling has been proven to help consumers make emotional and personal connections with brands. Brand storytelling is the present and future of marketing- learn more about brand narrative storytelling in this article on UWA Online’s…
Advertising used to be told in thirty-second increments, a barrage of information or imagery swallowed up in one short gulp. Not anymore. Because advertising is consumed differently, marketers must communicate differently. Hulu is a great example. ...
Healthy beverage maker Odwalla is ramping up its Facebook presence and tuning up its 2010 festival sponsorships with a new "Campaign Against Ordinary" marketing effort
House Party, a consumer activation and experiential marketing company, has hired Jon Yaged, formerly of Disney Publishing, as chief operating officer
At a recent conference where word of mouth and social media marketers gathered, four ideas sure to lead 2010 marketing activities dominated the conversation
THE 2009 PRO AWARD WINNERS really pushed the envelope this year to come up with unique, engaging and experiential campaigns that attracted and held not