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Chief Business Marketer 12/6/18

|  by Tony Campana

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership December 6, 2018 Personalization Adds Bling to Stella & Dot’s Conversion Rates Website personalization is helping Stella & Dot boost online conversions by 52 percent. More… SPONSORED BY: A Free LIVE Webinar: THE NEW 5 P'S OF MARKETING The traditional 5 P’s of marketing—product,…

CM This Week (12/7/18)

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 7, 2018 5 Lessons to Create Global Brand Equity in Asian Markets Marketing in Asia remains an irresistible opportunity, however marketing across the continent’s many different audiences is not for the faint of heart. More…   SPONSORED BY: A Free LIVE Webinar:…

CM Tech Talk (12/4/18)

|  by Tony Campana

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership December 4, 2018 2018 B2B Marketing Automation All-Stars Discover how leading B2B brands like Mack Trucks, Ingredion, Booz Allen Hamilton and more are maximizing their martech spend in this new special report.  More… SPONSORED BY: A Free LIVE Webinar: THE NEW 5 P'S…

CM This Week (11/30/18)

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 30, 2018 Branding with a Cause: Knowing When the Risk is Worth the Reward Brands can connect in powerful ways with consumers—or drive them away—through social or political causes. Should your brand take a stand? More…   SPONSORED BY: A Free LIVE…

Chief Business Marketer (11/29/18)

|  by Tony Campana

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 29, 2018 State Street and Formlabs Explore the Human Side of B2B   State Street and Formlabs shared their strategies for creating an engaging, human connection with content. More… SPONSORED BY: Discover the Future of B2B Marketing Get a Clearer Picture of the Data-Driven…

Chief Promo Marketer (11/27/18)

|  by Tony Campana

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 27, 2018 American Express Drives Consumers to Experiences with Content Lisa Kahn, director global experiential marketing and partnerships at American Express, shares how it all goes down. More…   SPONSORED BY: A Free On-Demand Webinar: How to Build an On-Demand Webinar Strategy A…

CM Tech Talk (11/20/18)

|  by Tony Campana

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership November 20, 2018 5 Holiday Mobile Marketing Tips Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season. More… SPONSORED BY: Discover the Future of B2B Marketing Get a Clearer Picture of the Data-Driven…

CM This Week (11/16/18)

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership November 16, 2018 Dollar Shave Club Expands Product Line with Vending Machines As sales slow, Dollar Shave Club adds products and experiences to reach new audiences. More…   SPONSORED BY: A Free On-Demand Webinar: How to Build an On-Demand Webinar Strategy So you…

Chief Business Marketer 11/15/18

|  by Tony Campana

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 15, 2018 VR Helps Ciena Bring Fiber Optics to Life Interactive VR and AR applications are helping Ciena educate prospects at live events and on sales calls. More… SPONSORED BY: Get connected to over 1.3 million lawyers & firms with Martindale-Hubbell®. Contact Azalia…





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