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Chief Marketer This Week January 18, 2019
Hotels.com Calls for Super Bowl Fans to Make Game Day Babies
If it’s up to Hotels.com there will be a baby-making boom following the rush of Super Bowl LIII. More…
 
SPONSORED BY:
Bacardi to Send 5,500 Employees Out to Bars to Sell its Signature Cocktails
The global campaign "Back to the Bar" will send thousands of employees out to bars to promote cocktails made from five Bacardi spirits. More…
 
SPONSORED BY:
Cole Haan Launches Mobile- and Social-First Video Series with Forbes.com
The multi-format campaign is aimed at Millennial professionals looking for personal and professional development tips. More…


Gillette’s New Ad—Razor Sharp or Cutting it too Close?
Gillette's new spot has sparked passionate dialogues. But despite lots of support, some said the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette. More…
 
SPONSORED BY:
Skittles Plans One-of-a-Kind Game Day Stunt
For the second year in a row, Skittles will sit out the Super Bowl, but that doesn’t mean it won’t be making a big play. More…


Oops: Agency Chooses New Brand Identity Tied to Criminal Fraudsters
North Carolina marketing agency Textivia was just a few days out from notifying clients of its new brand identity when all hell broke loose. More…

 
 
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