Search Results For: experiential marketing
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Engagement
Wal H Mart: Drives the Decade
Perhaps the most telling image for consumer products marketers of the ’90s was captured the decade before, when a grass-skirted Sam Walton danced the
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Engagement
Check This Out:
Scoring in-store requires more planning and cooperation than ever before. Unless you’ve got Produce Man on your side.A well-executed in-store promotion
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Engagement
Your Tax Dollars at Work: Compaq uses street tactics to spur federal sales.
For federal employees, Washington DC’s summer heat wave was business as usual. For Compaq Computers, it was a marketing breakthrough.Compaq launched a
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Engagement
A Loyal Nation: ACNielsen study: Frequent-shopper programs proliferate.
Participation in grocery store frequent-shopper programs has grown to 66 percent of U.S. households, up from 55 percent in 1997 and 35 percent in 1996,
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Engagement
Converging in Bentonville
Convergence – I’m tired of the whole trendy idea. We’re all waiting around watching “convergence” happening, and I suppose it is. Television and www.com.
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Engagement
Change In Store
The last two years have witnessed a voracious feeding frenzy in the food retailing industry: Albertson’s Inc., Boise, ID, America’s fifth largest U.S.
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Engagement
The Mall in the Family Room
Study shows online shopper gains in software, book purchases.If you are a marketer of books, airline tickets, or computer software, you might give extra
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Engagement
Account-Specific Spotlight: Minneapolis-St. Paul
Minneapolis is about as modest as a marketplace gets. Supermarkets here have the fewest health and beauty care, paper goods, beer, and books/magazines
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Engagement
At Retail
Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued
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Engagement
Retailer Realities
Got a question for retail buyers that you’re too shy to ask? Promo Edge’s Retail Research Center polls buyers nationwide with your questions, and we print