Search Results For: experiential marketing
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Engagement
Account-Specific Spotlight: San Antonio
San Antonio shoppers must like a good read every week. All the grocers in the market use circulars. That’s right, 100 percent. San Antonio also tops the
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Engagement
Peapod Names Times Direct
Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner
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Engagement
For Your Consideration: The Service Merchandise Case
A new lawsuit in Florida is raising eyebrows among marketers operating instant win/scratch-and-win promotions in that state. Last December, Florida Attorney
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Engagement
At Retail
Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing
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Engagement
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
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Engagement
Checkout
Shopping Is Thirsty Work The outlet mall moguls at Prime Retail are pinning their promotional plans on cans of Coca-Cola. The Baltimore-based property
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Engagement
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The upstate New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
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Engagement
Account-Specific Spotlight: Salt Lake City
Looking for solutions selling ideas? Check out Salt Lake City. The hometown of American Stores is the No. 1 city for aisle markets, in 97 percent of supermarkets.
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Engagement
What Stores Want
Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s
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Engagement
Malling The Teen Scene
Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected