Online Research Influences Billions of Dollars Spent Offline
In 2005, consumers will spend more than $632 billion offline as a direct result of research they conducted in cyberspace, a number that dwarfs the $199
In 2005, consumers will spend more than $632 billion offline as a direct result of research they conducted in cyberspace, a number that dwarfs the $199
Online shoppers can be E-bivalent Newbies; Time-Sensitive Materialists; Clicks & Mortar; Hooked, Online & Single; Hunter-Gatherers; or Brand Loyalists,
Home Shopping en Espanol (HSeE), the Spanish-language unit of the television shopping network, will debut nationwide on July 4. After a two-year daily,
This new e-mail list of subscribers to Solid State Technology is now available from IDG List Services. The list consists of over 24,000 subscribers and
Forget the frights of Halloween. True terror for any movie studio is marketing a major theatrical release that's anchored by little star power, a title
Kellogg plays up promotion to pull out of a sales crunch. Can the Grinch and Pokemon bring snap, crackle, and pop back to the cereal aisle?It was the
Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry's composition. And the Internet
Tell me if this doesn't sound like a description of your company. You market a variety of products and services to a large customer database using all
There's no reason why this ad can't say more and do more without sacrificing elegance and brand imageThe new New Thing in advertising is building brand
Online shoppers are more likely to purchase a new or unfamiliar brand if they are offered free return shipping, guaranteed satisfaction and the ability