Search Results for: influencers

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Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper

THINK YOU’LL NEVER need to get permission before you mail to consumers? Think you’ll always be able to choose whether you can utilize telemarketing? Think

FOR EACH OF the past four years I’ve had the pleasure of attending London’s International Direct Marketing Fair, there’s been a cultural milestone or

WHAT COULD BE more effective? A company wants you to experience how its new shampoo enraptures you with each aromatic bubble that drips down your tresses.

The Federation of European Direct Marketing, at its annual forum, yesterday released a set of principles on the use of the telephone as a marketing medium

THE GAS STATION would be an obvious symbol to use if you are a gas company marketing to consumers. But how does a giant oil firm make an impression on

Traffic to marketers in America means the number of shoppers in a retail outlet. But over the past several months, traffic has taken on a whole new meaning

There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons – especially the ones housed in colorful free-standing inserts

It seems that every agency pats itself on the back for promoting an environment in which creativity can flourish, as though simply saying it will seduce