DraftWorldwide, Chicago, found a little more style for its KBA Marketing unit this summer by acquiring The Sloan Group, a seven-year-old shop specializing

The topics changed from session to session, but the theme at this year's Supermarket College conference was consistent: Loyalty marketing should be implemented

IT APPEARS the "Who Wants to Be a Millionaire" fad is influencing business decisions. Two young Florida dot-com-ists are trying to expand their young

The phone remains one of the most effective ways to close sales and convert leads to new customers - even for Internet marketers.Telephone response accounts

Stevens Direct offers a new selection for its Environmental Protection subscriber file. Renters can now specify Software Buying Influence. The monthly

Backoffice E-Mail List, new from IDG Communications List Services, includes more than 32,000 subscribers and registered site users who have given permission

Reach 24,000 subscribers and registered site users of such publications as Power Engineering, Electirc Light & Power, Power Engineering International,

The Military & Aerospace Electronics E-Mail Subscriber List is now available from IDG Communications List Services. The list consists of over 16,000 subscribers

Let's define "promotion sensitivity" as the comparison of a particular consumer group's claimed participation in a premium offer or contest/sweepstakes

It took Dodgeville, WI-based apparel retailer Lands' End seven years to build its corporate sales division to a $140 million operation, but only three