Insurance marketers turn to the Web to explain - and sell - their products TIRED OF SHOPPING from broker to broker to get a decent price on insurance?

It pays to segment your markets into groups of similar customerseveryone knows that data is the most important element in business-to-business marketing.

Stuck-Up Marketers A RECENT MORNING'S mail brought a rather chilling surprise: a pre-pinned voodoo doll."Horrors!" we thought. "Did our last database

National Geographic National Geographic's 163,073 catalog buyers have purchased apparel, outdoor gear, scientific instruments, jewelry, collectibles and

The Visual C++ Developers Journal subscriber list is new from Rubin Response Management Services Inc. Readers are interested in professional applications

Twenty-one percent of online shoppers keep products they have purchased online, rather than incur return shipping fees, a new survey reveals.The study,

IDG Communications List Services has a new list, Cabling Installation & Maintenance E-Mail Subscriber List. The magazine covers all aspects of premises

There is a new select for software buying influence for Occupational Health & Safety magazine's subscriber list. The list names 108,000 professional concerned

IDG Communications List Services manages the CleanRooms E-Mail Subscriber List. New to the market, it includes more than 14,000 subscribers to a publication

Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic