Reflect.com offers customized cosmetics It used to be if a woman didn't like the shade of lipstick she'd bought, her only options were to buy a different

Nat Ross never wavered in his support of DM education and social justice It's funny, but I've never really thought of Nat Ross - who died at age 96 on

BackOffice E-mail The BackOffice E-mail list includes more than 32,000 subscribers and registered site users who gave permission to receive third-party

MARKETERS EMBRACE DATA MANAGEMENT SYSTEMS, BUT THEY MAY NOT BE INTEGRATEDEVERYONE KNOWS a true enterprisewide data system when they see one: It links

IBM is generating billions every year through its e-commerce business, but the road to riches was a rocky one, Pete Martinez, e-business strategy executive

Marketing as traditional direct marketers knew it is dead, thanks to the disruptive power of the Internet. Of course, says Jerry Shereshewsky of Yahoo!,

This monthly publication is making a list of 51,119 e-mail addresses available for the first time. The publication reaches application development and

The Federation of European Direct Marketing (FEDMA) has released a "Code of Conduct for Electronic Commerce" aimed at shoring up trust between consumers

NIKE SHOOTS FOR A NEW GREEN BY OPENING ITS CLOSET TO CORPORATE FOURSOMES.It's every apparel marketer's dream to see his logo on the shirtsleeves and chests

Marketers are slowly - but not always surely - beginning to understand African-Americans.Like many of their peers, the marketers at Dr Pepper were looking