Search Results for: experiential marketing

Supplier shakeups, brand consolidation hold growth at 3.9 percent.

Sponsors target niche properties and activate, activate, activate.

Too tired, busy, self-satisfied, or disinterested to read our lengthy feature story, Ninety Days to a Better Brand? Here’s a slightly different version,

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

Experiential marketing is bringing a flat-out assault on consumer senses. Is today’s buzzword the future of customer interaction?The evolution of branding

If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover

I’ve been reading a lot about the steady decline of Priceline.com. (I’m still trying to decide whether the company is one of the most ridiculous business

Done correctly, the process can benefit both sides. Choosing an agency is one of the most important decisions a brand marketer makes.The ever-changing

Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

january Trends: Keebler’s Southern California Soccer Consortium and Rosie O’Donnell’s Chub Club prove that tapping into consumer touchpoints (such as