Search Results for: experiential marketing

DraftWorldwide, Chicago, this week announced the integration of its promotion marketing capabilities into a single entity called Surge at DraftWorldwide.

Gary Reynolds doesn’t want to set strategy. He’d rather be on the beach. Or the street, or at the Super Bowl, or wherever brands meet consumers at play.

Retail marketers need a lot more than bigger Web banners, more affordable (read: shorter) prime-time television commercials, and splashier events to solve

2001 Rank Agency/Primary Services 2000 Net Revenue 2-Year Growth Agency Age Net Revenue/Employee 26 Alcone Marketing Group Irvine, CA Matt Alcone 949-770-4400

Expertise in various areas added up to success in 2000 for these shops. Above and Beyond DDB Needham’s homegrown marketing services sibling, Beyond DDB

Flu season was very, very good to Mark Shapiro. Tamiflu’s January 2000 launch kicked off a stellar year for his agency, Momentum North America. The St.

Flavor of the Month takes on new meaning this summer as Pepsi-Cola Co. puts major campaigns behind cherry-flavored soft drinks. First up is the national

Some agencies are looking a little different than a year ago. In normal years, PROMO 100 alumni have very simple reasons for opting not to enter again:

The need for results sends P-O-P spending up 18.1 percent.

Event marketing helps push spending 7.1 percent.