Engaging Financial Customers Through Digital
Digital marketing is a critical component when engaging and retaining customers in the financial services industry. At DMA 2014, MasterCard's Margot Vaughan shared how marketers are working hard to make processes easier for potential customers in the competitive credit card space. More...
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British Airways Turns to Mum for Better Ecommerce
Better data segmentation is helping British Airways connect with travelers visiting friends and family in India and improve its ecommerce ROI. Learn more in this recap from DMA 2014. More...
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In-Store Pick-Up, Incentives, Social Key to Driving Holiday Sales
Online retail is growing, but not as fast as offline brick-and-mortar is contracting. Chief Marketer talked to Parago's Rodney Mason to get the scoop on what factors will most influence holiday sales this year. More...
Chief Marketer Asks…What Was the Best of 2014?
For a look back at the year that was, and a look ahead to 2015, Chief Marketer turned to recipients of the DMCNY’s 2014 Silver Apple Awards. Learn who they think were the winners and losers of 2014. More...
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Chief Data Marketer
The Emergence of Location Intelligence Data
The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers. Pitney Bowes' Bill Borelle offered thoughts on how marketers can leverage locaton earlier this week at DMA 2014. More...
Marketing Automation Helps Lego Education Connect With Teachers
Sure, Legos are fun, But they can also be a great learning tool. Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile. More...
Special Report: B2B Big Data
Are you really taking advantage of all the data at your fingertips? In this Special Report, learn how to really take advantage of B2B big data, why you need a strategic data plan, how small data still matters and more. More...
Chief Marketer Listline
Each week, Chief Marketer and NextMark feature files new to market. Lists featured today include National Geographic Society Donors and the American Door and Window Institute. More... |
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Job Opportunities
Marketing Director
Forest City, San Bruno, CA
Consumer Marketing Director
ProCirc, New York, NY
Digital Marketing Manager, Analytics and Intelligence
The Home Depot, Atlanta, GA
North America Digital Marketing Manager
SmartWool, Steamboat Springs, CO
Digital Strategy Interactive Marketing Manager
Vermeer Corporation, Pella, IA
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