Search Results for: experiential marketing

By the time you read this, the Fair Credit Reporting Act Limited Pre-emption bill might just be on President Bush’s desk awaiting a ceremonial signature.

As part of its partnership with The Learning Channel, Home Depot will launch a co-branded direct mail campaign with mail pieces themed to television programming.

Zipatoni has named three employees to co-run its Chicago office: VP Dawn Baskin, VP Greg Gunderson and Laura Johnston, executive creative director. The

ChicagoSimon Brand Ventures will repeat its DTour Live event in 2004, and sponsors Sprite, Delia’s and Claire’s Boutiques may return. The tour is part

William Baker was an avid sweepstakes player. Every day after work, he’d troll the Internet for a solid two hours casting his odds. Over the years, the

Elite Sampling and Promotion has entered into an agreement with SpaWish, a spa gift certificate company, to distribute product samples to consumers of

THE EXPERIENTIAL AGENCY: Chicago, has opened an office in Santa Monica, CA. The office will be headed by executive VP Randi Gelfand and is located at

RJ Reynolds Tobacco Holdings will cut 40% of its staff worldwide by 2005 and marshal resources behind its two top brands, Camel and Salem. The revamp

For the fourth consecutive year, PROMO’s editors have assembled their collective list of the most exciting and innovative brands on the current landscape.

Marketing conglomerate Alloy, Inc. will buy retailer Delia’s Corp. for $50 million. Adding Delia’s $138 million business extends Alloy’s reach to teen