For DM legend Nat Ross' birthday, the Direct Marketing Idea Exchange arranged for a tribute in the May 24 Congressional Record. Presented by Rep. Jose

The number of sweepstakes promotions being offered by marketers has grown at least 15 percent over the last eight to 12 months, according to a promo poll

A definitive study of Generation Y kids says they're different from GenX-ers, and hardly scary.The shootings at Columbine High School, and the copycat

JUST LOOK OUT a window-or in a magazine. Like the weather, direct response print advertising just won't go away.However, it's difficult to say if print

THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked

GenderSell PSYCHOLOGIST JUDITH C. Tingley and sales professional Lee E. Robert teamed up to write "GenderSell: How to Sell to the Opposite Sex," what

THERE ARE ONLINE magazines and online music stores. Now, one company is trying to wear both hats-selling recordings and reviewing them on the same Web

DraftWorldwide took the long road to the PROMO 100 list. But it arrived at No. 1. The Chicago-based agency network has its roots in direct marketing,

Sizzling is the word for it. Salary increases for marketers in 1998 were at their highest since the start of the decade. Bonuses are now reaching deeper

THINK YOU'LL NEVER need to get permission before you mail to consumers? Think you'll always be able to choose whether you can utilize telemarketing? Think