Marketers who leverage content marketing, social media and SEO strategy in concert are seeing big payoffs as a result.

Chief Direct Marketer View Web Version December 10, 2014   Four Critical Success Factors for Omnichannel Marketing True omnichannel marketing requires thinking differently about people, processes and technology. Let’s examine four critical success factors for omnichannel marketing, as well as a blueprint for building a workable strategy. More… SPONSORED BY: Ensure TCPA compliance with over…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 08, 2014   Old Spaghetti Factory Gets Local With Social The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 05, 2014   Content Personalization & Online Success The ability to personalize content is becoming fundamental to online success in marketing, according to research from Ecoconsultancy and Adobe. More… SPONSORED BY: B2B Big Data Turn big data into an…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version December 2, 2014   Old Spaghetti Factory Gets Local With Social The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location. The personalized attention is boosting ROI and increasing customer transactions. More… SPONSORED…

Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in search traffic as a result.

Chief Direct Marketer PLEASE NOTE: We are moving to a new IP address! To ensure that you continue to receive uninterrupted delivery of our content in to your inbox, please take a moment to add [email protected] to your address book or your safe sender list! Click Here for more details. View Web Version December 17,…

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 25, 2014   Reviews Help Friskies SEO Performance Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in…

Emerging technologies such as voice search could have lasting effects on how marketers view SEO programs.

Chief Direct Marketer Email Optimization | Forming a True Sales-Marketing Partnership | View Web Version November 07, 2014   Cyber Monday and Mobile Transactions New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales. More… SPONSORED BY: B2B Big Data Turn big data…